AJS Plant Services

When a long-standing customer decided to branch out on his own after the company that he worked for changed hands, he asked me to create an identity for his fleet of vans. First of all, I created a bold and strong logo that reflected the industry that he was working in.

Then I incorporated the logo with a description of the services that his company offer which are shown both in words as well as in diagrams of the plant equipment that they service. Added to this, as the vehicles may have to stop on the public highway to carry out their work, they were fitted with Chapter 8 reflective and fluorescent chevrons and side stripes.

“When I was in the process of setting up my business, I knew from past experience that I would be able to rely on Simon to create me an identity for the venture as well as to produce a livery for my vans that my customers would be able to easily recognise. The finished product is strong and bold, and following Simon’s advice, we have gone with a simple design which incorporates images rather than having lots of words. I am very pleased with the advice that Simon gave me and am pleased to say that our business is already going from strength to strength.”

Alan Simmester

Managing Director